Harley Davidson pulls out of India

[fourteenfour]

Their Rewire plan  has now jettisoned India as a market. Instead of adapting to the market they apparently tried to sell their Street Line (500/750cc) which is still to large in displacement for large number of sales.

 

[Antimatter]

I saw that.  I'm still thinking they're setting themselves up to be a target for an acquisition, which would allow the large institutional investors to recoup some of their losses.

[fourteenfour]

and they have dropped Sporsters from Europe as well

 

 

[AZgman]

Pulling out of India (the biggest market in the world) reminds me of a line from "This is Spinal Tap" where the band's manager tells them their gig in Boston was cancelled, but don't worry because "it's not a big college town"!

 

Apparently, HD was never able to sell expensive motorcycles to the poor masses in India, although they tried for a decade. 

 

"India's per capita income (nominal) was $1670 per year in 2016, ranked at 112th out of 164 countries by the World Bank, while its per capita income on purchasing power parity (PPP) basis was US$5,350, and ranked 106th."

 

A good article regarding this decision can be found here