Ken H. Posted February 5, 2013 Share Posted February 5, 2013 By now many people know about Oreo cookie’s Tweet during the Super Bowl power outage – You can still dunk... What I find amazing, and quite telling about the world we live in today, is that how a quick on their feet a major company was in putting an ad together spontaneously and getting it out. (For those that don’t know, the Tweet went out while the blackout was still in progress.) On a Sunday. During a major event. In less than 30 min. Did they have staff on hand just waiting for something unknown to happen to react to? Or more likely a graphics ad copy person who was watching the game, fast on his/her feet, who not only was able to put something clever together quickly (probably from their laptop while sitting on their couch) and post it, but more importantly was fully authorized to do so. To say nothing about having a positive attitude about their job and employer to want to do it in the first place. It wasn’t so long ago it would have taken weeks for an ad department to put something like that together, get it approved, financed, etc. and get it out. Amazing. Link to comment
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