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How Harley-Davidson Killed Itself


Selden

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He does a fine job of laying out their woes but I’ll tell ya, for a company that is dying they sure have a lot of product running around. Up here, I’d say 7 out of 10 bikes are Harleys. :dontknow:

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Having a lot of product running around, and selling new bikes are two different things. There will be a healthy HD repair business for some time to come, but new sales and mega-dealerships may no longer be viable. Every HD dealership around me (AZ) is huge, with an equally huge overhead.

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AZgman, you were not supposed to notice the HD BS!  I've owned 7 of the heavy POS's before I saw a BMW and made the switch.

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Having seen his videos before, I take what he says as entertainment at best. He injects copious amounts of truth bending....

 

Harley may be in trouble. But sales of new units do not make all the profit. The service centers, and aftermarket sales are STILL impressive as far as revenue and profit.....

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