All change at Harley-Davidson as President and CEO Mike Levatich quits

[MotoNews]

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Harley-Davidson has a new President and CEO following the resignation of Mike Levatich amid ongoing struggles at the American firm

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[TEWKS]

The only thing that is going to spark LiveWire sales is $10k price drop no matter who’s at the helm. I realize it’s not about just one bike.

[Marty Hill]

Hate to say this since a friend owns a large dealership but I think Harley is and will continue to die a slow death.  Find a young person who wants a HD and you have found a miracle.  PS, he sold me my first bike which of course was a Harley.  A year later another friend let me ride his BMW around the block.  That's all it took.

[bendbill]

 A recent vid with an overview of their systemic problem: demographics and the trade war