How much did they pay for this study outcome???

[John Ranalletta]

Sales volumes and revenue of ancillary goods and services tend to be considerably higher—by an average of $957—at motorcycle dealerships that provide a highly satisfying experience vs. dealerships that do not.

Duh.

 

This finding hits home as I can imagine my garage without bikes.

The population of motorcycle buyers is aging, with the average rider age increasing from 40 to 49 years since 2001—an indication that many owners may soon exit the market. Additionally, the percentage of first-time buyers has declined for a second consecutive year, making it more critical now than ever for manufacturers to focus on attracting new customers.

[4wheeldog]

Source?

[John Ranalletta]

Here

[chrisolson]

.... "The population of motorcycle buyers is aging, with the average rider age increasing from 40 to 49 years since 2001—an indication that many owners may soon exit the market. Additionally, the percentage of first-time buyers has declined for a second consecutive year, making it more critical now than ever for manufacturers to focus on attracting new customers."

 

The financial climate probably has had an impact since the numbers quoted were for new bike purchases only and did not take into account the used market which appeals to younger, less affluent buyers. Also only included on-road and dual sport, not strictly off road bikes which also generally appeal to a younger crowd.

[cruisin]

hmm...food for thought; all those owners who were 40 in 2001 are now 49; you do the math.