Bill_Walker Posted November 20, 2009 Share Posted November 20, 2009 Here is an interesting analysis of the deep trouble H-D is in for the foreseeable future, and why killing Buell was exactly the wrong thing to do. Keep following the links pointing to the right at the top for the continuing story. The executive summary (by me) is what we've heard before: H-D's customer base is primarily older white men, and they've done nothing to attract younger generations, who are now coming into their expensive-motorcycle-buying years, to the brand. But the detailed analysis, and explanation of generational booms and busts (not in the first article), is interesting. Link to comment
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