The Kia Soul apparently comes with a feature that will terrorise motorcyclists…

[MotoNews]

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The Kia Soul has lane assist, a feature it advertises in this ill-conceived, potentially lethally inciteful ad that tries to show cars rule above all

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[Hosstage]

Are you F'ing kidding me? Whoever thought that would be a good advertisement of their product should be fired immediately.

[Hosstage]

The video has been pulled. I posted it on another forum, a few members, including me, sent an email to Kia. I suspect others did as well.

Probably won't be seeing this ad any time soon.